We Support & Advocate for the Underdogs.
Animal rescues and shelters across the U.S. do great work to home dogs in need. And even so, certain dogs in their care get left behind: black dogs; “undesirable” or “dangerous” breeds; canines with health conditions; and senior pups.


We Support & Advocate for the Underdogs.
Animal rescues and shelters across the U.S. do great work to home dogs in need. And even so, certain dogs in their care get left behind: black dogs; “undesirable” or “dangerous” breeds; canines with health conditions; and senior pups.

Many Dogs Go Overlooked. At GOODBOY Wear, We’re Out to Change That.
My name is Zeus, and I was one of those dogs. So was my sister Hera — until our pawrents came along. Now, we work together to help animal rescues and shelters serving underdogs of all kinds.
It’s our mission to amplify the voices of the misunderstood dogs who can’t speak for themselves. We donate a portion of every sale to animal rescues and shelters across the U.S. with the hope that every dog will find a furever home

Many Dogs Go Overlooked. At GOODBOY Wear, We’re Out to Change That.
My name is Zeus, and I was one of those dogs. So was my sister Hera — until our pawrents came along. Now, we work together to help animal rescues and shelters serving underdogs of all kinds.
It’s our mission to amplify the voices of the misunderstood dogs who can’t speak for themselves. We donate a portion of every sale to animal rescues and shelters across the U.S. with the hope that every dog will find a furever home
From the streets of Puerto Rico to today, Zeus has come a long way to become GBW CEO.
Abused and dumped on the streets of Texas as a puppy, Hera now enjoys life as GBW Director of Barketing.
Ernie - Head of Logistics
Help a Deserving Dog Get a New Leash on Life.
We won’t stop until every dog has its day.
Sandy - Zeus and Hera’s mom, and founder of GOODBOY Wear