Made for Play. Made from the Heart.
Unique dog toys raising funds and awareness for underdogs across the U.S.
High-Quality
Swiss-American designs are paw-fectly precision-crafted to endure tugging, chewing, and play.
Dog-tested and Pup-proved
Soft, squeaky, or crinkly, your good boy or girl will go mutts for these toys.
Exclusive Designs
Quirky and thoughtfully created to suit keen canine tastes — from bacon to mushrooms and more!
Support the Underdog
A portion of every purchase helps U.S. animal rescues and shelters working with overlooked, under-adopted dogs.
Treat Your Pup Today, Help Another Pup Tomorrow!
High-Quality
Swiss-American designs are paw-fectly precision-crafted to endure tugging, chewing, and play.
Dog-tested and Pup-proved
Soft, squeaky, or crinkly, your good boy or girl will go mutts for these toys.
Exclusive Designs
Quirky and thoughtfully created to suit keen canine tastes — from bacon to mushrooms and more!
Support the Underdog
A portion of every purchase helps U.S. animal rescues and shelters working with overlooked, under-adopted dogs.
Play it Forward
At the heart of GOODBOY Wear is our mission to help overlooked, under-adopted dogs: the underdogs. That’s why a portion of every purchase goes to shelters and rescues across the U.S.
Every purchase makes a difference.
Swiss-Designed with your Pupper in Mind
Founder Sandy Galan-Frei brings Swiss precision to each toy — quality materials, workmanship, and innovation are key.
Variety is the Spice of Life
With toys for holidays, special occasions, or everyday play — it’ll be hard to choose a favorite!
Treat your pup today, and help a shelter pup tomorrow.